There are two paths for every business in need of expanding and scaling up IT: local resource optimization and carefully planned upgrades or green colocation.
None is "better" than the other despite solving the same problems. The optimal choice depends on particular needs, demands, and goals, with a greener future as the endgame.
When colo is the answer
Not long ago, the average "IT needs" translated to minimal infrastructure hosted locally. "Expanding the business" was literal, by adding more servers or upgrading the existing infrastructure.
Still, with expansion comes complexity. What would be the ideal balance between resource availability and business benefits? Would such significant upgrades justify their costs?
The need for ever-increasing efficiency when operating on a planet with finite resources added more layers to the puzzle. As a result, colocation services became the more enticing option.
Modern colocation providers aim for a zero-emission future, working towards 99% or even 100% efficiency targets. Constant innovation optimizes their energy utilization, reducing carbon emissions.
Thus, from a more straightforward and cost-effective approach to upgrading IT resources, colo also mutated to "being green as a service". By tapping into renewable energy streams, the latest cooling technology, and environment-friendly recycling programs, current colocation services seem like the easy way for a self-conscious business to "go green". But they're not for everyone.
Colocation comes with its own quirks, and costs, which depending on scenarios, can also be related. Could operating on remotely available infrastructure affect efficiency? Would it be possible to combine multiple services on a single local server? Are improving HVAC and enhancing operations feasible when considering the time and cost factors?
Choosing one path without analyzing the potential benefits can have long-term consequences. Even if green colocation could assist with a brand's image, keeping all IT local might make more sense for actual business.
And that is why, as mentioned in our introduction, one should consider their company's particular needs, demands, and goals before choosing the(ir) optimal path to a greener tomorrow. If you want to learn more, do not hesitate to contact us via this form.